February 16, 2023

Beverley's Dagile Experience

Beverley's Dagile Experience

Hello everyone, this week we interviewed Beverley Benjamin, who is the project coordinator for Mentor Black Business, a UK based mentoring organisation for Black Businesses, and an Educational Specialist for M&C Saatchi's Saturday School.

Mentor Black Business (MBB) provide business training and connect Black Businesses with industry professionals to give black business leadersthe power to unlock their own value and realise their own potential.

Beverley recently completed the Level 2 Award in Digital Marketing and has been applying her new found knowledge to influence decisions around MBB's digital marketing. We caught up with Beverley to find out more about how she is putting her course work into action.

Hello Beverley, I hope you are well. Can you tell our readers who you are and what you do?

Hello Thomas, I'm very well thanks. My name is Beverley Benjamin and I am currently a freelance project coordinator for an organisation that runs a mentoring programme called Mentor Black Business.

Can I ask why you join our Level 2 Award in Digital Marketing?

I work with an organisation which heavily uses digital marketing to promote services and I wanted to know more about the subject to understand how it can be used as a tool in business.

What made you choose Dagile as your training provider?

Dagile was promoted to MBB, and something we shared to our network. As I flicked through the offerings, I saw I was eligible to access the flexible learning courses.  A few sparked my interest but the Digital Marketing Award stood out for me. I'm really thankful to Dagile for providing this opportunity for me to gain knowledge and skills about an industry I wanted to know more about.

How did you find the course and teaching?

There were times when I felt frustrated and unsure about the direction I took to write some of the reports but overall I found the course very stimulating and rewarding, and was particularly elated on finishing each assignment.  The teaching was of good quality and presented in a way that suited many learning styles. I enjoyed each pre-recorded session and at the end felt I understood enough to go away and start working on the next assignment.  It was a good learning experience.

Did the training help you develop new ideas for your company, and did you get a chance to implement them?

Most definitely, doing the SWOT Analysis and then the TOWS Analysis helped me identify areas where improvements could be made to our business development plans and marketing strategy. I’m now in a better position to contribute to discussions around Digital Marketing and influence decisions.

A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.

Has the training enhanced your career progression?

For me, the course wasn’t about career progression! It was about personal growth and development. Knowing more about Digital Marketing has allowed me to understand strategies to promote offerings of a business.

Do you have any other thoughts to share?

Overall, a really good learning experience with constructive feedback on each assignment and encouragement to reach that end goal of finishing the course.

Thank you very much for your time Beverley.

It was my pleasure.

We are grateful to you Beverley for sharing your Dagile experience with us! We wish you every success for the future.

If you too want to find out more about Mentor Black Business, check out their social pages:

Mentor Black Business Website.

MBB's Instagram.

MBB's LinkedIn.

Beverley Benjamin, project coordinator for Mentor Black Business

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